THE SNOWDROP CREATIVE BLOG
There’s no shortage of marketing advice out there, but most of it only looks at one small piece at a time.
This blog is where we zoom out and take a look at marketing as a full ecosystem.
You’ll find strategies, insights, and real examples that show how design, systems, and marketing actually work together inside a business. From the ACCN Marketing Framework to Brand in Action Breakdowns and behind-the-scenes walkthroughs, everything here is designed to help you build a marketing ecosystem that actually works for you!
Craft + Commerce 2026 Recap: New Kit Features, Marketing Takeaways, & Keynote Highlights
This past June, I attended my first Craft + Commerce conference in Boise!
There were new Kit feature announcements, practical workshops, lots of incredible keynote speakers, and so many interesting conversations with people building different kinds of businesses.
Here’s a recap of what I learned each day, what Kit announced, and how I’m already starting to use some of the new features.
Audit Your Small Business Marketing (Choose Your Own Adventure-Style)
Let’s set the scene: You're sitting at your laptop on a Wednesday afternoon. There's a half-empty coffee mug next to you (probably cold by now), and you've got about seventeen tabs open.
One of those open tabs, though, is this blog post… and things are about to get really interesting!
How to Build Recognition and Credibility for Your Small Business Through Marketing
Here's something worth considering: what if marketing for established business owners doesn’t necessarily have to be about getting more clients and customers through the door?
What if it can be about building recognition, creating pathways to new/ different/ bigger opportunities, and getting invited into the rooms you want to be in?
Forget B2B and B2C. Here’s Why Your Best Marketing Strategy is Human to Human.
My marketing work with clients always involves building systems (even/especially simple ones!) and setting up useful tools. This creates a solid structure where everything's in place.
But it’s not the tools, tech, the algorithm, a perfectly optimized landing page, or any other “marketing thing” that prompted the podcast invite or the referral. It was a human having conversations, building relationships, staying in touch with people.
Which is why I’m all about H2H (human to human!) marketing instead of B2B or B2C, because human connection and engagement is literally the piece that makes everything else work. Let’s dive in.
Marketing Essentials for Small Businesses: Think “Foundational Pieces,” not “Fancy Tools”
As someone who handles complete marketing strategy, setup, design, and implementation for businesses around the globe, I’m here to tell you: You don't need fancy marketing strategies, tools, or tactics to grow your business.
What you need are the right foundational pieces that actually fit your business, your goals, and where you are right now.