THE SNOWDROP CREATIVE BLOG
There’s no shortage of marketing advice out there, but most of it only looks at one small piece at a time.
This blog is where we zoom out and take a look at marketing as a full ecosystem.
You’ll find strategies, insights, and real examples that show how design, systems, and marketing actually work together inside a business. From the ACCN Marketing Framework to Brand in Action Breakdowns and behind-the-scenes walkthroughs, everything here is designed to help you build a marketing ecosystem that actually works for you!
Craft + Commerce 2026 Recap: New Kit Features, Marketing Takeaways, & Keynote Highlights
This past June, I attended my first Craft + Commerce conference in Boise!
There were new Kit feature announcements, practical workshops, lots of incredible keynote speakers, and so many interesting conversations with people building different kinds of businesses.
Here’s a recap of what I learned each day, what Kit announced, and how I’m already starting to use some of the new features.
Audit Your Small Business Marketing (Choose Your Own Adventure-Style)
Let’s set the scene: You're sitting at your laptop on a Wednesday afternoon. There's a half-empty coffee mug next to you (probably cold by now), and you've got about seventeen tabs open.
One of those open tabs, though, is this blog post… and things are about to get really interesting!
How to Build Recognition and Credibility for Your Small Business Through Marketing
Here's something worth considering: what if marketing for established business owners doesn’t necessarily have to be about getting more clients and customers through the door?
What if it can be about building recognition, creating pathways to new/ different/ bigger opportunities, and getting invited into the rooms you want to be in?
Forget B2B and B2C. Here’s Why Your Best Marketing Strategy is Human to Human.
My marketing work with clients always involves building systems (even/especially simple ones!) and setting up useful tools. This creates a solid structure where everything's in place.
But it’s not the tools, tech, the algorithm, a perfectly optimized landing page, or any other “marketing thing” that prompted the podcast invite or the referral. It was a human having conversations, building relationships, staying in touch with people.
Which is why I’m all about H2H (human to human!) marketing instead of B2B or B2C, because human connection and engagement is literally the piece that makes everything else work. Let’s dive in.
Marketing Essentials for Small Businesses: Think “Foundational Pieces,” not “Fancy Tools”
As someone who handles complete marketing strategy, setup, design, and implementation for businesses around the globe, I’m here to tell you: You don't need fancy marketing strategies, tools, or tactics to grow your business.
What you need are the right foundational pieces that actually fit your business, your goals, and where you are right now.
How to Increase Sales With Existing Customers (Not Just New Ones!)
Nurture is about what happens after someone becomes a client or makes a purchase from you. And for a lot of businesses, that's where the strategy just... stops.
Let’s chat about what Nurture actually means, why it's kind of magic as far as sustainable growth is concerned, and how to build systems that keep you connected with the people who already know and trust you.
Make It Easy, Not Salesy: Converting Leads Into Customers
Making the sale doesn’t happen without some intention on your end. The Convert piece requires you to really think through (and act on!) this key question: How can you make it easy for future clients/customers to actually take that next step of buying from you?
Here’s what Convert really means, what it includes, where things typically get stuck, and how to smooth out the path from "I'm interested" to "let's work together."
How to Build Strong Customer Relationships Through Marketing: It’s All About Connection
Connect is the bridge between "I found this business" and "I understand what they do, I trust them, and I want to work with them." It's where discovery turns into a relationship, because clients and customers have not only found you but now really want to stick around.
So let's get into what Connect really means, what it includes, where gaps in connection usually show up, and how to build the kind of trust that actually leads to sales.
Marketing Strategies to Attract the Right Customers (Not Just Followers!)
Getting in front of people is important - if they don’t know you exist, they can't work with or buy from you. But traditional marketing advice around attracting customers is often incomplete, more focused on increasing follower counts than actually, specifically bringing the right people to your business!
A Holistic Approach to Small Business Marketing That Actually Works
I developed the ACCN Marketing Framework as a more holistic approach to marketing that goes beyond the simple funnel. It helps businesses see their entire marketing ecosystem and understand how all the pieces need to work together, and most importantly, it gets results.
It's the foundation of how I approach every single client's marketing, and here, I want to walk you through it so you can start thinking about your own marketing in this more complete way.
What Happens When Strategy, Design, and Marketing Finally Work Together in Your Business
When strategy, design, and marketing work together, your marketing doesn't just look good OR work strategically, it does both. Every piece reinforces the others. Most marketing advice only gives you one piece of the puzzle. Here's what happens when you finally have all three.